The evolution of coffee consumption across generations is a reflection of social changes. These range from traditional cups at the bar counter to fancifully decorated glasses.
However, one thing has not changed over time: the love of coffee. We continue to appreciate it in different ways and it is interesting to understand the relationship between generation z and coffee.
Who are the children of Generation Z?
Generation Z is the generation made up of individuals born between 1995 and 2010 and aged under 25. They represent a driving force in the world of family consumption. They are true digital nativessocial media masters such as Instagram and TikTokand prefer to use images to better communicate and be inspired by their choices.
In addition, young people from Generation Z seek relational stability in real human relationships and are very interested in social and environmental issues. Their attention to detail is also reflected in their conscious choice of the products they purchase. Gen Z men read labels and prefer to interact with companies that have very similar values to theirs. Less environmental waste and strong social commitment are two important requirements.
Even if they do not demonstrate particular loyalty to the brand, they recognize fundamental importance of quality combined with the eco-social commitment of the various producing companies.
Generation Z and coffee: what choices?
It’s interesting to discover how much the majority of Gen Z people like have coffee at home and outside. Although it may seem unusual, very young and old alike love waking up to the smell of the mocha coffee machine wafting through the house, in the the most classic of Italian alarm clocks.
Taste is the most important aspect when choosing coffee, followed by the energy it provides and the possibility of taking a relaxing break. It is usually consumed in the morning or afternoon in company.
Just like their parents, the Millennials, Generation Z also drinks one or two coffees a day and buys it in a grocery store or on the e-commerce of producing companies or in the most popular markets.
They are curious to know the world of coffeeeager to discover all aspects: from production to preparation including the history of the drink itself.
The “coffee to go” trendthat is to say the take-out trend towards which Millennials are particularly oriented, also affects the next generation thanks to the popularity acquired by films, American television series and inspiring publications on social networks.
